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Selling Nuts to Squirrels and The Great Commission

Reading Seth Godin’s blog on marketing today made me think of the Great Commission. He recommends the best avenue is to sell nuts to squirrels, rather than attempting to change the audience’s world view, unless you want to be a world changer.



According to Godin, Worldview changes three things: attention, bias and vernacular. Those are the exact characteristics Jesus told us to influence in Matthew 28:18-20.


Matt. 28:19 Go out and train everyone you meet, far and near, in this way of life, marking them by baptism in the threefold name: Father, Son, and Holy Spirit.

Matt. 28:20 Then instruct them in the practice of all I have commanded you. I’ll be with you as you do this, day after day after day, right up to the end of the age.” (The Message)


While our results create a change in the worldview, the best method is still sharing face to face. It still fits within Godin’s theory.


Seth Godin's Selling Nuts to Squirrels

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